Today, Patrick and Taylor are discussing Teenage Mutant Ninja Turtles 49, originally released August 19th, 2015.
“Let’s get ready to rumble!”
-Michael Buffer, Ring Announcer
Patrick: Michael Buffer started using his signature phrase in 1984. It’s short, it’s sweet, and belted out in Buffer’s distinct tenor, it can bring a crowd to their feet. The dude trademarked the phrase in 1992, and since then, he’s gotten paid for every single time it’s used. It’s estimated that the phrase is worth $400 million – that’s $80,000,000 per word. Why should a single sentence — no matter how powerful — ever be worth that kind of money? Because the pageantry involved in the pre-fight ritual ends up being more important that the fight itself. Hype is an art form. No one calls out “let’s get ready to rumble!” in Teenage Mutant Ninja Turtles 49, but the issue is so singularly obsessed with hyping one specific rumble that it’d be easy to forgive the creative team for invoking Buffer’s cash cow. And even though they haven’t: I’m ready.