Patrick: When you read a comic book, you’re opting in to a narrative. The same is true of watching a TV show or movie (or reading some kind of non-comic book, should just a thing even exist), but following an on-going series requires a kind of continuous buy-in that just isn’t there for most other mediums. There is a cost associated with picking up your serialized entertainment this way: and not just financial — getting the most out of any one issue of Zero requires a look back at all the issues that came before it. Great example: In January, Mike and I missed that the mindblowing flashforward in issue 5 was actually foreshadowed on the first page of the first issue. So we, the audience, have to make the decision to actively participate in the story from month to month. Like good little soldiers, that’s a choice we continue to make, even when our orders don’t totally match up with what we’re experiencing.