Today, Drew and Spencer are discussing The Ultimates 2 4, originally released February 15th, 2017. As always, this article contains SPOILERS.
Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible. […]
Secondly, persuasion may come through the hearers, when the speech stirs their emotions. […]
Thirdly, persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.
Drew: I’ve never studied philosophy, or even public speaking, but even I’ve heard of Ethos, Pathos, and Logos, the three modes of persuasion Aristotle describes in the excerpts above. Obviously, “heard of” is a pretty far cry from understanding, but to my lay mind, Logos — the mode that relies on logic — is often held up as the purest form of persuasion, as it hinges on facts rather than our emotions or faith in whoever is making the argument. But, of course, it’s difficult to truly ignore the impact of Ethos and Pathos — we’re emotional, social beings — so it’s possible for something to feel like Logos when, in fact, it isn’t (a phenomenon we call “truthiness”). Moreover, dubious Logos may shore up its logicalness by being distractingly lacking in Ethos and Pathos (a phenomenon we might call “fuck your feelings”). This is all very messy, and is threatening to turn into an essay on political discourse, but I brought it up to address the appeals characters make to one another in Ultimates 2 4 — all modes are on display, including a “logical” argument built on such shaky ground that its arguer feels compelled to call itself “Logos.” Continue reading →