By Drew Baumgartner
This article contains SPOILERS. If you haven’t read the issue yet, proceed at your own risk!
There’s a lot to be excited by in Ta-Nehisi Coates’s Black Panther run, but one we rarely comment on is that it’s bringing in new readers. As an already popular author and journalist, Coates has an established audience that is much, much larger than the typical comics creator. For evidence, we need look no further than his twitter followers, which number 1-3 orders of magnitude more than most comics creators — heck, he has more followers than most comics publishers. And, importantly, the vast majority of those followers (and Atlantic and Between the World and Me readers) aren’t comics readers. I’ve covered plenty of comics in our 7 years as a site, but tweets about Coates’s Black Panther represent the only times I’ve been asked “where can I buy this comic?” And that’s happened multiple times. Coates is bringing new people to the medium, and that’s something special.
Of course, it also puts him in a bit of an unusual place as a writer. T’Challa is a character with a rich, half-century-long history, and comicdom is notorious for fans who know every bit of that history. How do you reconcile the interests of those fans with those of total neophytes? From the start, Coates has struck an elegant balance, acknowledging many specific beats of that history while also creating entirely new mythologies for the character and his world. No one element represents that better than Ulysses Klaw, whose introduction at the end of last month’s issue crashed one of T’Challa’s oldest enemies into that new mythology. Continue reading